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Marketing Loops: Clinical Research, Consumption of Antidepressants and the Reorganization of Promotion at Geigy in the 1960s and 1970s

Jean-Paul Gaudillière 1 
1 CERMES3 - UMR 8211 / U988 / UM 7 - CERMES3 - Centre de recherche Médecine, sciences, santé, santé mentale, société
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https://hal-cnrs.archives-ouvertes.fr/hal-03707690
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Submitted on : Tuesday, June 28, 2022 - 4:39:45 PM
Last modification on : Tuesday, August 2, 2022 - 4:15:59 AM

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  • HAL Id : hal-03707690, version 1

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UNIV-PARIS5 | CNRS | EHESS | CERMES3 | UNIV-PARIS | UP-SOCIETES-HUMANITES

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Jean-Paul Gaudillière. Marketing Loops: Clinical Research, Consumption of Antidepressants and the Reorganization of Promotion at Geigy in the 1960s and 1970s. J.-P. Gaudillière; U. Thoms. The Development of Scientific Marketing in the Twentieth Century, Pickering & Chatto, pp.167-189, 2015. ⟨hal-03707690⟩

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