Marketing Loops: Clinical Research, Consumption of Antidepressants and the Reorganization of Promotion at Geigy in the 1960s and 1970s - Archive ouverte HAL Access content directly
Book Sections Year : 2015

Marketing Loops: Clinical Research, Consumption of Antidepressants and the Reorganization of Promotion at Geigy in the 1960s and 1970s

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hal-03707690 , version 1 (28-06-2022)

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Jean-Paul Gaudillière. Marketing Loops: Clinical Research, Consumption of Antidepressants and the Reorganization of Promotion at Geigy in the 1960s and 1970s. J.-P. Gaudillière; U. Thoms. The Development of Scientific Marketing in the Twentieth Century, Pickering & Chatto, pp.167-189, 2015. ⟨hal-03707690⟩
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