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Une mondialisation par le bas. Les daigous à Paris, des agents commerciaux intermédiaires entre producteurs français et consommateurs chinois

Abstract : ‪In the digital age, the traditional model of international trade has been profoundly modified. ‪Involved in the dynamics of cross-border e-commerce, the Chinese consumer society embraces a new mode of purchase, daigou, characterized by the intermediary role played by Chinese overseas sales agents, positioned between foreign manufacturers/traders and Chinese consumers. Through a multi-sited qualitative study conducted with daigous, their French product sellers, their business partners, as well as Chinese consumers and Chinese policy makers, this article first offers a global view on multiple trajectories and social profiles of daigous in Paris – skilled newcomers who arrived in France after the 2000s. The article then presents the intraprofessional practices of this sector, which are constantly being ramified and hierarchized, as well as the economic activities derived from the daigou sector and the interprofessional networks operated by this informal economy. Finally, the contribution proposes to discuss state actions to regulate this economic sector. Overall, this article shows the extent to which the study of daigous, representative of a transnational economy, from below provides a new perspective on the international, which is complementary to analyses of globalization process “from above.”
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https://hal.archives-ouvertes.fr/hal-03006453
Contributor : Simeng Wang Connect in order to contact the contributor
Submitted on : Sunday, November 15, 2020 - 9:30:00 PM
Last modification on : Monday, January 24, 2022 - 12:00:22 PM

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Simeng Wang. Une mondialisation par le bas. Les daigous à Paris, des agents commerciaux intermédiaires entre producteurs français et consommateurs chinois. Cultures & conflits, L'Harmattan, 2017, 108 (108), pp.107-128. ⟨10.4000/conflits.19664⟩. ⟨hal-03006453⟩

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