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Pharmaceutical firms and the construction of drug markets: from branding to scientific marketing. Introduction

Jean-Paul Gaudillière 1 U Thoms 2
1 CERMES3 - UMR 8211 / U988 / UM 7 - CERMES3 - Centre de recherche Médecine, sciences, santé, santé mentale, société
2 Charité - UniversitätsMedizin = Charité - University Hospital [Berlin]
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https://hal-cnrs.archives-ouvertes.fr/hal-03478904
Contributor : Colette Orange Connect in order to contact the contributor
Submitted on : Tuesday, December 14, 2021 - 10:32:44 AM
Last modification on : Thursday, December 23, 2021 - 3:04:01 PM

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CNRS | EHESS | UNIV-PARIS5 | UNIV-PARIS | UP-SOCIETES-HUMANITES | CERMES3 | INSERM

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Jean-Paul Gaudillière, U Thoms. Pharmaceutical firms and the construction of drug markets: from branding to scientific marketing. Introduction. History and Technology, Taylor & Francis (Routledge), 2013, 29 (2), pp.105-115. ⟨10.1080/07341512.2013.828867⟩. ⟨hal-03478904⟩

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