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Pharmaceutical firms and the construction of drug markets: from branding to scientific marketing. Introduction

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https://hal-cnrs.archives-ouvertes.fr/hal-03478904
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Submitted on : Tuesday, December 14, 2021 - 10:32:44 AM
Last modification on : Thursday, December 23, 2021 - 3:04:01 PM

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Jean-Paul Gaudillière, U Thoms. Pharmaceutical firms and the construction of drug markets: from branding to scientific marketing. Introduction. History and Technology, Taylor & Francis (Routledge), 2013, 29 (2), pp.105-115. ⟨10.1080/07341512.2013.828867⟩. ⟨hal-03478904⟩

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