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Journal Articles History and Technology Year : 2013

Pharmaceutical firms and the construction of drug markets: from branding to scientific marketing. Introduction

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hal-03478904 , version 1 (14-12-2021)

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Jean-Paul Gaudillière, U Thoms. Pharmaceutical firms and the construction of drug markets: from branding to scientific marketing. Introduction. History and Technology, 2013, 29 (2), pp.105-115. ⟨10.1080/07341512.2013.828867⟩. ⟨hal-03478904⟩
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